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OPPO将在未来三年给一加单独投入100亿资金
时间:2024-01-08 08:23:09 来源：经济日报 浏览次数:52 我来说两句(0)
12月16日，界面新闻记者独家获悉，OPPO在公司内部决定，给旗下子品牌一加单独投入100亿资金。
“这100亿资金，大部分将用于一加的产品研发。除此之外，OPPO接下来的所有资源都将大幅度向一加倾斜，这其中包括了OPPO的基础研发、供应链、渠道，研究院和研发部门的领先技术等等”，OPPO内部管理层级别的人士对界面新闻透露。
一加手机是OPPO副总裁刘作虎在2013年创立的品牌，在美国硅谷和印度班加罗尔的极客圈受到热捧之后，开始风靡海外。一加手机主要通过线上渠道占据了国外一部分高端市场，这在中国手机公司当中相对罕见。
单飞8年后，2021年，一加正式回归OPPO，成为了OPPO的子品牌。界面新闻此前报道，一加和OPPO融合后正在改变此前各自为战的模式，共享技术架构和研发资源。
同时，借助OPPO的渠道，欧美起家的一加手机，今年已经进入了2800个中国县城，在全国超过 5000个OPPO门店有体验点。
2022年，全球手机出货量骤降，但从第四季度开始，多位行业人士观察，手机行业接下来将触顶反弹，研究机构Counterpoint预测，全球智能手机市场将在2023年同比增长2%。
可以预计的是，在拥有OPPO大额资金后，一加也将在激烈的手机战场中成为新的强劲军团。
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