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拼多多关闭本地生活业务 回应：多多买菜正常运营
时间:2024-01-08 10:08:50 来源：聘婷秀雅 浏览次数:19 我来说两句(0)
日前有消息称，拼多多旗下“多多买菜”的本地生活业务关闭。1月5日，拼多多一位工作人员表示，仅多多买菜下的本地生活业务关闭，多多买菜项目正常运营。
2023年7月，拼多多上线了本地生活业务，当时有消费者体验后发现，服务主要包括售卖美食餐饮券、代下单到店自取等功能。售卖的商品主要集中在沃尔玛、肯德基、麦当劳、星巴克、瑞幸咖啡、汉堡王、必胜客、DQ、喜茶、哈根达斯等连锁餐饮品牌。购买方式与在拼多多上购买其他电商商品的流程相同，可以单独购买，也可以拼团。以购买汉堡王的电子兑换券为例，拼团并支付成功后，即可在拼多多的全部订单内查看卡券，然后到店对卡券进行核销即可。
不过，该业务一直不是拼多多的主推，从其入口隐蔽就可以看出。直到2023年12月，有消息称，拼多多重新启动了相关业务招商，包括到店酒店、到店餐饮、景点门票、电影票等，但是很快，该项目被叫停，目前业务关闭原因未被透露。
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