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“冰雪+温泉”点燃金寨冬季旅游市场
时间:2024-01-03 15:01:13 来源：金融帮 浏览次数:34 我来说两句(0)
冬季到来，“冰雪游”热度不断攀升。安徽省金寨县通过不断打造冬季旅游新业态、新场景，研发冬季旅游新产品、新线路，炒热冬季旅游市场。
丰富主题念好市场“复苏决”。随着冬季旅游市场新场景、新业态的不断丰富，围绕“冬游”的玩法不断出新。在参与滑雪之外，泡温泉、品美食、观雪景、住民宿，都成为休闲冬季冰雪游热门选项。位于金寨县油坊店乡的莲花山滑雪场和吴家店镇的西庄温泉近日成为热门旅游地，吸引了大批游客关注，冬季旅游热度同比倍增。
营销活动带动市场“持续回暖”。联合凤凰网举办了“缤纷冬日 雪遇金寨”主题直播活动，集中展示金寨冬季美丽的自然风光、独特的民俗文化、丰富多彩的民宿资源，线上累计观看达83.9万多人次，进一步提升了金寨冬季旅游的知名度和美誉度。同时，借助“金寨微旅游”两微一端及合作媒体力量，大力宣传金寨冬景，预计12月全县乡村旅游冬季接待人次将突破18万。
多措并举打好市场复苏“组合拳”。积极借助新媒体平台，莲花山滑雪场在抖音等平台开启“早鸟票”预热市场；各精品民宿通过金寨文旅消费券让利游客，实现“双向奔赴”；西庄温泉针对团队游客“减价不减服务”，在提升体验感上与游客“同频共振”。通过“线上+线下”全衔接、“传统+时尚”新融合的系列措施，激活市场活力，让冬季不冷、淡季不淡。
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